Award-winning creative producer and strategist who advises brands
on marketing campaigns and social trends; bringing a slightly irreverent,
always astute and forward thinking point of view to the corporate world
My clients define me as an untamed creative who helps brands close the gap between what their audience expects and what companies deliver. In my spare time, I’m an unapologetic gamer, cinema lover, who enjoys swimming and kitesurfing.
Every compelling piece of creative should tell a story;
every color and curve should convey a sense of emotion
Producing television ads for Northwest Territories Tourism; the spots were broadcasted Canada wide on CBC, during the acclaimed Arctic Air on prime time.
Advising Moses Znaimer's team, on how to turn the conference into the integrated, social and relevant experience, the on-site and online attendees expect.
Whistler Spirit Run
Improving brand equity by providing consistency in cross-media collaterals in order to raise awareness for the Olympic Park hosted running event.
National Assoc. of Realtors
Utilizing the million members of the National Association of Realtors as brand advocates to market and turn their new show into America's #1 real estate program.
Creating a tie-in serialized piece of content marketing for the Kootenay brew hyping the release of their latest ad campaign and its iconic Sasquatch character.
Profiling and tracking the evolution of the tech community most vocal influencers' expectations for marquee products and services from the Redmond giant.
Helping the licensed channel define the core values that differentiate its offering from its competitors', in the Canadian market, on the eve of its relaunch.
We Create BC
Engineering the social media efforts for the advocacy group gathering and promoting all the parties composing the creative industries of British Columbia.
Planning a two-pronged strategic approach to increase network availability as well as subscriber user base for the commercial-free youth specialty channel.
Providing compelling content designed to share insights on living and preventative medical services for patients of the British Columbian health authority.
Promoting the identity of the Canadian network owned Vancouver station and planning paper to pixels national advertising campaigns for first party shows.
Today's buzz is tomorrow's cliché: trend based advertising
can be outdated even prior to hitting the market
Every work experience in my career has required different skills; as a whole they form an overlapping yet parallel set in which every skill learnt along the way can be applied to new projects turning each project into a new learning experience.
My faux-minimalist full circle approach is influenced by the written confession of art director Mike Salisbury, a distinctive typographic style reminiscent of David Carson's Ray Gun, and a narrative following Joseph Campbell's The Power of Myth.
If I commandeer all the social channels available for my clients, on a personal level I tend not to use them. I learn way more about social influencing when I start a conversation offline and observe its online development and impact.
A brand has its own identity, its own values; assimilating them
with the ones of its parent company is a faux-pas
Predicting that a campaign will go viral is not possible,
yet dramatically increasing its chances to be is